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58

30s promo video is live and kicking (400k views so far)

31 comments
97% Upvoted
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level 1

400k views since when?

level 2
Original Poster14 points · 3 months ago

Uploaded 21h ago!!!

level 3

How have they managed to get such massive exposure in less than a day.

level 4
Original Poster1 point · 3 months ago

Russian bots :D j/k, no idea, maybe they launched some promo campaign somewhere

level 2

May 17.

level 2
Comment deleted3 months ago
level 3

No, it's called paid advertising. If you're lucky it might pop-up on YouTube just before one of your episodes of Peppa. Just don't skip it, you might get some believe back if you wait 30s.

level 1

Maybe cos the music is good listening

level 2
Original Poster5 points · 3 months ago

It's great, and stuck in my head :)

level 1

Last 2 days there were 500 registrations a day (who did KYC), this is most likely because off the add.

The registrations are visibile on this community website: http://www.mco.life/#/

level 1

Buying 400k views and 2.5k likes for the fast moontrip 🌚🚀👨‍🚀

level 2
2 points · 3 months ago

Didn't seem to work :(

level 1

How the hell did they get 400K views and barely any comments in a single day...

level 2

Because it gets served as a YouTube advert before other related videos.

level 3

Even with ads it seems really freaking crazy on such a small time frame.

level 4

Not at all. There are loads of people watching millions of crypto related vids everyday

level 5

Indeed. I skip every ad unless it’s crypto related - then I always watch them

level 1
1 point · 3 months ago · edited 3 months ago

I'm sure this was released during Asia 20/20

level 2

Not sure why you need to "prove it" Grom. We all know this is the ad they made and will use in their marketing going forward. We may need to edit the ad in due course, what with new cards coming soon (tm) but for now this is the ad yeah.

level 2

Yes it is basically the same clip

level 1

Is it USA approved? Does it support Monero?

level 2

USA approval is in the world. No Monero right now, but maybe in the future. I remember that Monaco said they plan to support 200+ cryptos.

level 1
-4 points · 3 months ago

It’s likely the same bots that lurk this subreddit (usually we have around 2500 people surfing the sub which makes no sense and is obviously fake considering the activity). It’s a lot easier for somebody to use those bots and make scripts to watch and reload the page repeatedly and like the video but it’s much harder making original comments, thus why there are 20 comments on a 400k view video with 2500 likes (2500 likes hmmm sounds like the number of bots on Reddit).

I have a suspicion somebody is planning on some manipulation with Monaco sometime in the future.

level 2

Or ur just stupid and you don't know that when the video is shown as an add on youtube/facebook it counts towards the view count.

level 3
-4 points · 3 months ago

What are you talking about, you can’t explain the likes to comment ratio. I’m a monaco supporter but I’m not retarded, a video doesn’t get 400k views with 2500 likes on it in 21 hours from ads, with 19 COMMENTS.

It’s not fud it’s just literally retarded to think 400k people have seen this, 2500 people have liked it, and only 19 people have commented.

level 4

the ad is inserted in other videos of youtube as an ad, so you can't comment unless you open the video link..

level 4

How do you comment when you see it on the YouTube app on your tv?

level 4

I mentioned this to Grom in a PM but to me it seems that Monaco has indeed started running a 30sec video ad. They would no doubt be paying to run their ad at anywhere from $0.10 to $0.30 a click or registered view (30sec). I'm guessing there's probably been about 1-3% clickthrough rate incl. registered views to get abt 4-12k leads. In total i'd guess $3-5k has been spent so far. Anyone who is interested in the ad and does click through to the landing page may well dl the app and proceed to KYC. Great. If not, whatever, i expect conversions to stay anywhere from 1-3%. The comments are likely from the community and i would not expect any person who is interested in the product to come back to leave a comment, who does that? We have a fairly decent/supportive community esp in Asia & to give a like is not hard. Anyway feel free to ask questions if you're unsure of anything.

level 5
Original Poster1 point · 2 months ago

I don't see "people behind" number growing much in the last 48h, could be less than 1% for now :(

level 6
1 point · 2 months ago · edited 2 months ago

You're right. The other thing to take into account is the multiple conversion points.. using the industry standard of 2%.

Step 1. User views ad and has to manually type in Mona.co to go to the website (2%)

Step 2. User has landed on Mona.co & browse the site and click the appstore link to dl the app (2%)

Step 3. User is now on appstore & has to download the app. Since the user is now time invested and pre-motived to check out the free app, conversion will be a lot higher (75%)

Step 4. Any users who got to this point now have to log into app and continue through with KYC (50%)

Step 5. User spends a day or so getting familiar with app and adds a credit card or deposits some tokens (25%)

Step 6. Those who have passed all these steps and have now built some trust with the app will likely feel comfortable enough to proceed to lock for a card.

To run an example on numbers so far:

  1. 450,000 views @ 2% —> 9000 people to mona.co

  2. 9,000 on website @ 2% —> 180 to app store

  3. 180 on appstore @ 75% —> 135 people download app

  4. 135 on app @ 50% —> 67 people KYC’d & on the platform (currently kyc has bugs/issues too)

  5. 67 KYC @ 25% —> 16 deposit tokens (Adding CC is currently offline)

  6. 8 might have reserved free Blue & 8 may have locked for ruby although we know lock feature is not working for some.

Takeaway for me is we’ll need 100M’s of views before any significant adoption by this video alone. It's good for branding though & getting the name out there. I don't think card pre-registration numbers are going to go crazy just yet, because as far as i'm aware the app is live but users have to actually lock with real money at stake, something that is also currently an issue. Marketing will need to ramp up far beyond a simple youtube video ad. Referral campaigns & actual word of mouth from cards being live and regions like Asia & EU rolling out are where we will see some clear traction. There will be more incentive with the product working to show friends/family & conversion rates will be magnitudes higher as a result. We also need everything to be as clear as day with full PDS. I think people on the fence will also need to really see live functioning VISA cards first before locking up a heap of money for 6 months.

level 7
Original Poster2 points · 2 months ago

Nice analysis, thanks! Another user posted this link, and looks like it's better than calculated, yay! (500 sign-ups/day) http://www.mco.life/#/

level 4

Research how the mechanism behind youtube works and how it counts add's/likes. So for instance people liking a pewdiepie video while the add is still running.

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