all 120 comments

[–]PNG_FTW 289 points290 points  (31 children)

The moment it draws in it's 67th customer though, it's paid for itself!

[–]Phuinconius 101 points102 points  (14 children)

Variable costs remain, the biggest of which will be the purchase of the beer from the wholesaler, so you can at least double that figure I would think.

[–]ofRedditing 32 points33 points  (9 children)

Newcastle probably paid for this sign and gives it to major distributors. So really the store would just be paying for the electricity. I'm surprised a neon sign would cost $400. But if it does I doubt many liquor stores were willing to buy one themselves to promote just one product for another company.

[–]Phuinconius 8 points9 points  (1 child)

Of course it hadn't occurred to me that the business wouldn't have paid for it, but I did think that four hundred dollars for an item that has the appearance of something nearer forty dollars was a trifle expensive.

[–]bele_nine 6 points7 points  (0 children)

I’m from Newcastle and we didn’t pay for this sign, pay for your own goddamn signs!!!

[–]hulagirlslovetoparty 2 points3 points  (2 children)

aren’t neon signs kind of a “dying art” at this point? I wanted a custom one made for a photo shoot I had an idea for and the quote was like $375 for a sign with a small island that said gone fishin’...

[–]YourDrunkle 0 points1 point  (0 children)

I’m sure large orders from a beer manufacturer get a significant discount because of the scale and repeatability of the project.

And yeah, neon has been on the way out for a long time.

[–]Gonzobot 0 points1 point  (0 children)

It's glasswork and high energy electrics in a purely custom-built market. It's definitely out of fashion, though, since we have LEDs instead now. But that's a pretty appropriate price point for getting a new neon installation custom-built, all things considered. Given the application needed, how much would you say you'd spend on a regular flat display light and a printed flat cel image of the island and "gone fishin"? Probably like ten bucks for the light, and then another five or so to print the image...and you'll have the light for any other images you'd want to use, too.

[–]spelunk8 2 points3 points  (0 children)

That sounds cheap for neon. It’s becoming a specialized art.

[–]Ledara 1 point2 points  (0 children)

$400 sounds more like a collectors item type of neon sign of a beer no longer made. Like what those nippers on storage wars claim to pull out of abandoned storage units.

[–]foofdawg 0 points1 point  (0 children)

We don't get many actual neons these days, but being a beach bar with many beers on draft we certainly get a lot of promotional items like signs, lights, coasters etc to promote certain products

[–]letsgo_9273 6 points7 points  (3 children)

You’re fun.

[–]Phuinconius 7 points8 points  (1 child)

Why, thank you kind sir/madam. Blessings of the shadow upon you.

[–]letsgo_9273 0 points1 point  (0 children)

Actually, I’m an economist and I have to constantly stop looking at stuff like this as some sort of optimization problem, my girlfriend always says to me, ‘that’s fun’. Lol

[–]psayre23 0 points1 point  (0 children)

134 beers fun?

[–]JustifiedAncient 0 points1 point  (0 children)

Depending on the margin on beer.

[–]Dalcorex 0 points1 point  (0 children)


[–][deleted]  (8 children)


    [–]TomNotMike 1 point2 points  (7 children)

    400/6=66.66666666 doesn't take very long

    [–]Bob82794882 5 points6 points  (5 children)

    You neglected to factor in electricity and the cost of window space.

    [–]motorcycle-manful541 3 points4 points  (2 children)

    Is also assuming that every beer sold is 100% profit with no other costs.

    [–]ben_g0 0 points1 point  (1 child)

    With $6 for a beer, that isn't too far off. Here in Europe you can sometimes get 3 beers for that price and still have some money left.

    [–]tonydrago 2 points3 points  (0 children)

    It really doesn't make a lot of sense to talk about European beer prices. There are some countries where you couldn't buy a single beer for $6 and others where you could get a half dozen

    [–]jaymoney1 0 points1 point  (1 child)

    However, tax write off.

    [–]HungryPhish -1 points0 points  (0 children)

    Thats a little over half a keg. Assuming theyre pouring 16oz pints. Btw Newcastle kegs are 13.2 not 15.5

    [–]QuakeMurphy 44 points45 points  (36 children)

    Seeing Americans drinking Newcastle Brown Ale is something I still find really weird. It's this almost forgotten drink in the U.K. that's popular where it's from but you never really see anyone drinking it anywhere else so to see how popular it is in another country just facinates me.

    [–][deleted]  (3 children)


      [–]QuakeMurphy 3 points4 points  (0 children)

      I think it's popularity has decreased now that there's a wider range of ales and lagers (and the trendy nature of craft ale), at least that's my impression compared to 15 years ago. That said, I'm sure the parent company isn't going to go belly up anytime soon.

      [–]sleepytoday 6 points7 points  (0 children)

      It’s definitely still one of the more popular lagers, yes. I’d say it’s the most heavily advertised beer, too.

      [–]iamnosuperman123 2 points3 points  (0 children)

      It isn't in as many pubs as it use to be. You will see it in a lot of cheaper places. It is advertised well and clearly sells in supermarkets. I am not a fan of it

      [–]zetecvan 3 points4 points  (0 children)

      When you're out In Newcastle, the only people who drink Brown Ale are the people from down south who are on stag nights.

      [–]MDHChaos 2 points3 points  (1 child)

      It's not even made in town anymore :(

      [–]johnpflyrc 0 points1 point  (0 children)

      I just checked... I thought it was brewed in Edinburgh these days, but WRONG!

      When the Tyne Brewery closed they moved production across the river to Gateshead, later to Tadcaster and then after Heineken bought S&N production moved to Holland.

      [–]Jateca[🍰] 2 points3 points  (0 children)

      Newky Brown was my goto in clubs before the craft ale boom, now everywhere has decent beer. It, along with guinness, was my salavation from the Fosters/Stella/Strongbow/Carlsberg standards that was the only thing a lot of places served

      [–]shitterplug 2 points3 points  (0 children)

      It's one of those beers that I love, but I pick up a 6er only like once a year.

      [–]Whired 1 point2 points  (2 children)

      Out of curiosity, what "big beers" do you guys drink?

      Craft beer is nice, but Newcastle Brown is irreplaceable to me

      [–]toodice 2 points3 points  (1 child)

      The majority of big brand beers people drink in the UK tend to be lagers like Carlsberg, Stella Artois and Kronenburg. Each pub will normally be owned by a brewery, so for bitters you'll usually drink whatever that pub serves. For example a Marstons pub will normally have a staple bitter like Marston's Pedigree on tap permanently. Guinness is served in just about every pub too, and is even drunk by those who don't have a taste for other stouts as it's not so much of an acquired taste.

      "Real ale", which is our term for craft beer (although we sometimes use the term "craft" to differentiate between microbreweries and larger real ale breweries, and it's becoming interchangeable in some places) depends again on the brewery of the pub you're in. Most ale drinkers will vary their beer depending on what's on tap, as most pubs rotate these ales, and what happens to taste the best, as there's a lot that can go wrong with an ale and some gaffers suck at keeping it properly.

      Finally we have freehouses that are privately owned pubs that aren't associated with a particular brewery. These will normally serve a larger selection of real ales, and will be sourced from many different breweries. My local freehouse, for example, serves two Marstons group beers on rotation, and normally two microbrewery ales from local brewers. As these pubs require a significant investment as they'll be covering all of the organisational problems as well as the financial burden of running a pub without the assistance of a brewery, they tend to be run by beer connoisseurs and you can normally guarantee a well kept pint.

      If you had asked the question twenty years ago, big brand beers would change by local area. For example, it was extremely difficult to get a Banks's Bitter in London. Nowadays the real ale movement fronted by CAMRA (the Campaign for Real Ale) has become extremely popular, and these bitters are interchanged about as often as other ales. Newcastle Brown though is primarily found as a bottled beer outside of Newcastle. In fact, the only time I've ever seen it on tap was when I was abroad. I rarely ever drink it, although it's my fall-back beer of choice when in a pub where the draught beers taste dodgy as most places have at least a few bottles.

      [–]dunstbin 1 point2 points  (0 children)

      To clarify a bit, 'real ale' is a cask conditioned ale that's generally hand-pulled on a beer engine. It's not as broad a term as 'craft beer' in America which encompasses most any style(including cask ales) and refers more to the size of the brewery and methods of production.

      [–]fishnchips17 1 point2 points  (13 children)

      How is it almost forgotten? It is one of the cheapest drink to get absolutely smashed on here. 8 lagers does not compare to 6 bottles of newcy. I see people on newcy brown all the time.

      [–]QuakeMurphy 4 points5 points  (12 children)

      It's a good beer, I just don't seem to see many people drinking it.

      [–]YeaYeaImGoin -5 points-4 points  (0 children)

      It's not a good beer, and I see lots of people drinking it.

      [–]Twenitoo 0 points1 point  (0 children)

      Im from Newcastle and was quite suprised to see there are certain regular supermarkets you can buy it from here in New Zealand.

      [–]cavegoatlove 0 points1 point  (0 children)

      Ooh, I love Newcastle! I’m a yank though. It’s my #2 behind the dark stuff.

      [–]16chapel 0 points1 point  (3 children)

      Even weirder is their fondness for Bass, which you can hardly ever get in the UK. Not that you'd want to, frankly.

      [–]Buzzed_Lite-beer 1 point2 points  (0 children)

      I'm from the US and have never seen Bass. Newcastle is alright, but it's pretty rare. Most places do craft beers here, but dive bars do PBR, Bud/Miller/Coors light, yuengling on the east coast, and sometimes Heineken or Amstel.

      I think certain Brewers market more in foreign countries. Like how Foster's isn't in Australia really or how Tecate is the crappy beer in Mexico, but has a marginally better brand in the US.

      I figured that's how Guinness was in Ireland. I thought it was sold heavily in America as the Irish beer, but that the Irish drank other stuff. I was very wrong about that. Guinness is fucking everywhere you look in Ireland. It's probably easier to get a pint of Guinness than a cup of coffee.

      [–]BeardedGingerWonder 0 points1 point  (0 children)

      Ah memories. I remember my dad giving me Bass shandy when I was young, pretty much no alcohol, but I felt all grown up.

      [–]X573ngy 0 points1 point  (0 children)

      Bass mild is nectar!

      Banks's dark mild is worth it too.

      [–]Oderus_Scumdog 0 points1 point  (0 children)

      I drink Newky or Guiness if I'm in a pub that doesn't have anything else interesting. Newky bottles make for good argument settlers if it comes to it.

      [–]GOWhead92 0 points1 point  (0 children)

      I don't drink Newcastle anymore but God damnit as someone who only drank water beer such ass bud/coors light, natural ice/light, Miller high life etc I thank Newcastle for being the stepping stone to craft beers ipas/pale ales

      [–]Kiwi-98 0 points1 point  (0 children)

      I'm German and in my town there's a pub that sells it. That beer's the shit! I was hooked the first time I tried it lol

      [–]Paragot[🍰] -2 points-1 points  (0 children)

      Not to sound like a pretentious beer snob, but Alesmith's Nut Brown Ale is a far superior brew, over Newcastle's Brown Ale.

      Damn, I sounded like one anyway.

      [–]caffeineisking 23 points24 points  (10 children)

      I'm from Newcastle, it still amazes me Americans drink that stuff.

      [–]Karl_Satan 4 points5 points  (8 children)

      Often, its one of the only non lager/pilsner pisswater beers on tap. Plus, it's good. Its one of my (and my friend group's) go-to "big name" beers.

      [–]caffeineisking 6 points7 points  (7 children)

      It's strange because it's not even that popular in Newcastle or at least not in bars,I think people buy it for the house. I still remember taking 4 bottles of the stuff up the woods to do some under age drinking at 16, the proper way to grow up in Newcastle haha! I think i could drink more of the stuff back then than I can now.

      [–]Karl_Satan 4 points5 points  (5 children)

      Don't get me wrong, its by no means popular. Its just fairly common. Im in oregon and I've only ever seen it bottles once in a store. Down in California I could go to a local bar and theres a fair chance they'd have it.

      Before this microbrewery craze, we Americans were deprived of good beer selection

      [–]FesteringNeonDistrac 0 points1 point  (0 children)

      If you see it everywhere, it's popular enough. Otherwise they would fill the shelf space with something that actually sold.

      [–]caffeineisking -1 points0 points  (3 children)

      Yeah I'm with you on that one the watery largers I've tried from over there didn't do it for me either! I've always wanted to try one of your fourloko is it ? Some disgusting can of sugar filled with alcohol? There's nothing like that here.

      [–]dieterschaumer 0 points1 point  (0 children)

      It's kind of like American bucky, in terms of its... purpose. Its awful, and not because of the 13%.

      [–]Karl_Satan 0 points1 point  (0 children)

      Fourloko is the worst haha. Pretty much. Add a splash of stomach acid to the mix and you've nailed the taste. Its super high alcohol content and pretry damn cheap. Teenagers love it for that reason. We have a lot of sugary malt liquors here that you would find in large 24oz cans at just about any iquor store or gas station.

      I don't know what its like for you guys there but its super commonplace here lol. The stigma behind alcohol here has ironically made cheaper, higher alcohol content beer more popular.

      Edit: heres typical scene in a gas station

      [–]m00fire 0 points1 point  (0 children)

      You can get Dragon Soop in most shops in town, pretty much the exact same stuff.

      [–]ReubenXXL 0 points1 point  (0 children)

      It's not that popular here. They're pretty good with online/guerrilla marketing, which makes them seem more popular.

      [–]anderhole 0 points1 point  (0 children)

      I haven't seen anyone drink it in a few years.

      [–]Homme_de_renaissance 11 points12 points  (3 children)

      6$ for a beer? Is that normal for the U.S. ?

      [–]Karl_Satan 5 points6 points  (1 child)

      At restaurants and bars yes. Some places go as steep as 7 or 8 dollars for a glass. Its possible to find $3-$5 pints at places but its almost always happy hour or just for domestic (budlight, coors, maybe corona)

      [–]cavegoatlove 3 points4 points  (0 children)

      Just out for dinner, 7 bucks for a pint of Guinness, pretty standard for non crayons on the table joints

      [–]EggMcFlurry 16 points17 points  (4 children)

      you saw it in your repost folder?

      [–]ShadowWolf92 10 points11 points  (3 children)

      What kind of psychopath has a repost folder?

      [–]NowFreeToMaim 6 points7 points  (2 children)

      Are you new to Reddit? Seems like a lot of people do judging by the last 2 years.

      [–]NeedMoneyForVagina 1 point2 points  (1 child)

      Yeah, that's been going on a lot longer than 2 years

      [–]NowFreeToMaim 0 points1 point  (0 children)

      I mean like blatantly, like not even 15h later.

      [–]Zza1pqx 14 points15 points  (2 children)

      $6 For a Newcastle Brown Ale?


      [–]ReubenXXL 0 points1 point  (1 child)

      An overpriced tag for an overrated beer, tbh.

      At least it's consistent

      [–]mynameisollie 0 points1 point  (0 children)

      What does it cost at the supermarket? Over here it's £1.75 a bottle.

      [–]mrlaksivrak 6 points7 points  (1 child)

      Is this in Oklahoma?

      [–]Tin_Can_Enthusiast 5 points6 points  (0 children)

      Little sign on the door with "No persons under 21 years of age" on it says Oklahoma near the bottom

      [–]PM_GPOY 1 point2 points  (0 children)

      A 6 dollar beer?

      You don't put burboun in it or nothin'?

      [–]EliotHudson 1 point2 points  (0 children)

      Subliminal advertising doesn't work at all, now excuse me while I go kill Sir Walter Newcastle...

      [–]LordDrakos 2 points3 points  (0 children)

      6$ for a beer what the actual f

      [–]Goobsonmob 1 point2 points  (0 children)

      A $400 sign that pays itself off after the 67 th beer has been sold

      [–]Phoenix2111 0 points1 point  (6 children)

      Aww yess! Newky brown.. Worth it just to make you aware of its existence in my opinion.

      [–]BottleGoblin 2 points3 points  (5 children)

      I'm sure the brewers in The Netherlands are proud of such ringing endorsements of their craft.

      [–]EvelcyclopS -2 points-1 points  (4 children)

      It’s brewed in Gateshead.

      [–]BottleGoblin 3 points4 points  (3 children)

      The Federation Brewery in Gateshead closed years ago.

      [–]EvelcyclopS 0 points1 point  (2 children)

      Haha really?! Lol.

      [–]BottleGoblin 1 point2 points  (1 child)


      Edit: old article, says "Heineken UK, the brewery’s owners who closed the site and moved production to Yorkshire" but they moved it to The Netherlands since then.

      [–]EvelcyclopS -1 points0 points  (0 children)

      Wow. Disgraceful!

      [–]CaptinOfNothing 0 points1 point  (0 children)

      At least they are honest am I right high five.

      [–]superpaulyboy 0 points1 point  (0 children)

      Six bucks for a bottle of dog.. yikes!

      [–]chelsealikethehotel 0 points1 point  (0 children)

      If it’s a problem with the neon I can take it to my neon guy.

      [–]texanghost 0 points1 point  (0 children)

      Yes My Favorite Taste Of The fresh nectar straight from the river Tyne

      [–]L0NESHARK 0 points1 point  (0 children)

      Is that the US selling Newcy Brown?

      [–]PigeonMan45 0 points1 point  (0 children)

      I hate beer, but I'd buy one just because I appreciate the sign. I'd say that it's 400$ well spent.

      [–]FuckCazadors 0 points1 point  (0 children)

      Newky Brown can turn you into a superhero

      [–]Sarcastic_From_Birth 0 points1 point  (0 children)

      SOLD! Now I want a beer.

      [–]Dragon_Ballzy 0 points1 point  (0 children)

      I throw money at these types of places, so long as they don’t have anymore attitude to give...

      [–]Oderus_Scumdog 0 points1 point  (0 children)

      $6? Jesus, exporting Newky really inflates the price. It's £1.65 or 4 for £6 for 550ml bottles here...

      Maybe the $400 sign is why it's just over twice as expensive!

      [–]Apo110n 0 points1 point  (0 children)

      I really hate faux cynicism in advertising. We get it, you're pretending to be us.

      [–]wisconsinwookie78 0 points1 point  (0 children)

      Literal truth in advertising.

      [–]TheEpicPie14 0 points1 point  (0 children)

      I see this same sign everyday! I live in Cali.

      [–]Dre_erday 0 points1 point  (0 children)

      Interesting fact.

      [–]kitelovesyou 0 points1 point  (0 children)

      HUR HUR self-conscious self-aware advertising SO HIP WITH THE KIDS

      [–]zacattacker11 0 points1 point  (0 children)

      When you put it that way, you'll. Guilt people in to becoming alcoholic's

      [–]people_call_me_fil 0 points1 point  (0 children)

      Shit, ill buy a beer.

      [–]88isafat69 -1 points0 points  (1 child)

      That isn’t even bullshit

      I️ worked at a Texas theme bbq restaurant and it had one of these light up wired whatever it’s called display of an armadillo. I️ asked my manager what that cost (too much pawn shop shows) and he said 2000$. It was about 4-5x bigger than this sign

      [–]Work-Safe-Reddit4450 1 point2 points  (0 children)

      Neon sign making requires a fair deal of expensive equipment, let alone skill. It is becoming a dying art unfortunately.

      [–]girliegirl80 -1 points0 points  (1 child)

      What’s even funnier to me is the other sign reads “please use EAST door” when the arrows are pointing west.

      [–]Cupcake_eater 4 points5 points  (0 children)

      Or the building is on the south side of the street?