Sure the company will be successful. Doesn't mean the coin price will be though. Lest you forgot - coins ain't shares, although people buy them like they are.
The entire Walton blockchain network communicates via the utility token: Waltoncoin (WTC). As adoption increases, demand for the tokens (100M maximum supply) will organically be driven up as more transactions occur, more child chains are created which requires token expenditure, the decentralised asset exchange becomes operational, the credit/mortgage system becomes active etc. There's so many use cases for the token, including operating a Masternode, or staking your coins for a % return by keeping them in the Waltonchain wallet once its released to help secure the network. Therefore, as usage increases, so will the company, and ultimately the price.
Waltonchain specialises in hardware and software research and development. The RFID chips designed and patented by the wholly owned Waltonchain subsidiary company, 'Silitech' , are specifically designed to be compatible with the Waltonchain network automatically, without the need for human intervention. Theyve also spent thousands of hours of research of competitive proprietary code, which includes the innovative dual chain scalability protocol invention, (think Parent and Child chains) created by Dr Songjie, a Waltonchain Blockchain engineer. This means if Waltonchain as a company succeeds, the entire blockchain network will succeed with it, ultimately garunteeing an increase in the token price. They're inseparable. As adoption increases, so will the price of the token as near unlimited demand continues to outpace the 100M capped supply
I hope this answers your question