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Hmm, how might reddit be able to monetize alternatively?
Secret Santa isn't about monetization. It's about gifting and spreading happiness. People buy gifts and send them to each other, and we don't touch them at all.
If you want to be a part of breaking a world record this Christams, you can sign up to get an email reminder when it starts this year by entering your address in the form on the world record page, or you can create a redditgifts account and then we'll let you know that way too! You can also subscribe to /r/secretsanta!